London's Most Storied Market Square Is Getting a New Local — Can You Guess Where?
Something special is fermenting at Humble Grape. London's most storied market square is getting a new neighbour — a wine bar stocked with over 500+ sustainable wines from independent makers worldwide. We're not giving it away just yet. Read the clues. Sign up to win.
Something special is fermenting at Humble Grape, and we're almost ready to pour.
London's most storied market square is getting a new local.
But where?
Where the carcasses hung on the oldest of streets,where the porters clock off as the morning sun peeks,where a saint gave his name to a hospital and square —think you know where? We'll see you there.
Worked it out? Good. Sign up below to be first through the door.
Why This Neighbourhood, Why Now
Smithfield and Farringdon have long attracted a crowd who take their food and drink seriously. Lawyers and architects on long lunches, market workers and creatives shoulder to shoulder at the bar, City commuters discovering the neighbourhood one evening at a time. It is one of the most historically layered parts of London — and, until now, one of the few that didn't have a Humble Grape.
That changes very soon.
The Location That Makes Sense
We've spent a long time finding the right spot. The area around Smithfield, Farringdon, and Clerkenwell rewards the kind of wine bar that has proper conviction — a real list, people who know what they're talking about, and a room that feels like it belongs to the neighbourhood rather than passing through it.
That's what we do. Over 500+ sustainable wines imported directly from independent makers, many of them exclusive to Humble Grape in the UK. A by-the-glass list that rotates with the season and a retail shop so anything you fall for can follow you home. No stuffiness. No showing off. Just excellent wine and a team who genuinely loves talking about it.
Farringdon, Barbican, Clerkenwell — All Walking Distance
The new location sits within easy reach of Farringdon station (Elizabeth line, Circle, Hammersmith & City, and Metropolitan lines) and Barbican station — which makes this one of the most connected spots in London for an after-work glass. Whether you're coming from the City, Islington, or further afield, you'll find us.
The Humble Grape Approach — Wherever We Are
The formula is the same across all Humble Grape's London wine bars: arrive as you are, describe what you want in any terms you like ("red and not too serious" is a perfectly acceptable brief), and let the team take it from there. The wine is extraordinary. The atmosphere is not. That's exactly the point.
Be First to Know — Sign Up Now
We're keeping the exact address under wraps for just a little longer. The first to find out will be the people on our list — and those same people will be entered into our opening giveaway, which is, in the spirit of the occasion, rather substantial.
What's in the Opening Giveaway
We're not listing the full contents yet (that would give the game away entirely), but it involves wine. Quite a lot of it. From producers you won't have heard of. Which is, if you've spent any time with us before, exactly what you'd expect.
Sign up, stay tuned, and get ready for one of the more interesting additions to the London drinking scene in recent memory.
Already a Regular at One of Our London Locations?
If you already know us from Battersea,Islington,Bow Lane,Fleet Street,Canary Wharf, or Liverpool Street, you'll know exactly what's coming. If this is your first encounter with us — welcome. You're going to enjoy this.
Frequently Asked Questions
Is Humble Grape opening a new wine bar near Smithfield? Yes — Humble Grape is opening a new location in the Smithfield and Farringdon area, bringing its full offer of 500++ sustainable wines, retail shop, and guided discovery experience to the neighbourhood. Sign up for the official announcement and opening giveaway.
Where is the new Humble Grape wine bar near Smithfield? We're holding the exact address back for just a little longer — that's the game. The clues are in the post. Sign up below to be among the first to hear the full details and to enter the opening giveaway.
What is there near Farringdon and Smithfield for wine? The neighbourhood has a strong and growing wine bar scene. Humble Grape's new location will add over 500+ sustainable, independent-producer wines to that offer — many of them exclusive to Humble Grape in the UK.
How do I find out about new Humble Grape openings? Sign up here to be notified first about soft launch dates, opening events, and the chance to win the opening giveaway.
